Born on the WA coast, built for it too.

We're Perth-based, fishing-obsessed, and here to shake things up. The same old brands have been doing the same old thing for years - we reckon it's time for something fresh. Lucky Day Lures is built for anglers who love fishing and love WA.

Premium quality. Zero hassle.

No fluff, no filler - just essentials that perform every time. Order from the couch, get it delivered fast, and get back on the water. No more wasted weekends driving to tackle shops that are never where you need them.

Fish responsibly. Protect what we've got.

Leave the bait in the sea - casting is more fun anyway! Gutted about the demersal ban? Grab our lure and cast a mile - there's plenty of action on the surface. Sick of seeing plastic on the beach? Our packaging uses minimal plastic, our reusable lure wraps replace single-use packaging, and we'll always back catch and release. We're lucky to have the coastline we do - let's keep it that way.

Local. Passionate. Built for WA fishing.